KOI-ZE presented by Kings of Indigo
2018/2019, sub-brand/line extension
As a brander I decided to specialise myself in the denim market as it is one of the most homogeneous products in the fashion industry. The branding and communication makes the customer have a relationship for your brand. I had the opportunity during my minor to create a sub-brand for Dutch denim brand Kings of Indigo.
Skills used: strategic thinking, advertising, graphic design, concept development, research, connecting, photography, copy writing,