All for One, Converse for All!
2019. insights research report and campaign for Converse
Contemporary advertisement mainly dresses the small percentage of generation Z; focused on individuality and standing out. This makes the majority feel left out. We found that for teenage girls in London, inclusion is more important than distinction. By using the Chuck Taylor, Converse a brand for everyone, as a vehicle to connect girls together, we show that you can achieve and spark bigger progress together than alone.
This project has been briefed by Converse
Skills used: strategic thinking, advertising, graphic design, concept development, research, connecting, photography, copy writing, animation, video editing, insight strategy, interview